Project 2 Event AD


  1. Description: This AD is for a half marathon to raise funds for a charity that helps disadvantaged woman have better futures.
  2. Process (Programs, Tools, Skills, FOCUS principles): The program used to complete this project was Microsoft Word. A woman running comes from an AD in a magazine. I scanned the image and removed the background and added a background of my own using the triangle tool to add several triangles in different colors. The words were added using test boxes and the lines using the line tool. The Focus principles I focused on the most were repetition and contrast of color with the different colored contrasting triangles in the background.
  3. Message: The message I want to get across is that women can be strong too. This run will be empowering not only to the woman the fund will benefit but also to the men and woman participating in the half marathon.
  4. Audience: My audience are all the active/athletic people that live in the Maryland, Virginia and DC area. With DC being central to so much activity there are many young adults between the ages of 18-35. I considered them in creating this ad, I was aiming for something appealing, crisp and bold.
  5. Color scheme and color names: The color scheme I chose was Analogous, using different shades of teal, blue and indigo.
  6. Top Thing Learned: The top thing I learned in this project was how to use a scanned photograph to create something new. I can see that proving useful in the future. I also learned how to remove a background using Word and most importantly learned that you don’t need a fancy computer program to make a professional looking design.
  7. Title Font Name & Category: The font name for my title is called Blackout and the category is decorative.
  8. Copy Font Name & Category: The font name for my body copy is Oswald which is a sans serif.
  9. Scanned images used, sources, original sizes, location of scanner used: The image used was an AD for New Balance in Runner’s World magazine, it’s original size was 8 1/2 by 11 with a 300 ppi and the location I scanned it in was the David O’Mckay library on the BYU-I campus.

Project 1 Flier


  1. Description: This flier is so a Graduate Leadership Conference, designed using InDesign. Read below for more details:
  2. Process (Programs, Tools, Skills, FOCUS principles): For the process of creating this flier I began by thinking about my audience and sketching possible designs. I then narrowed it down to one and used InDesign to create this simple yet appealing design for the Graduate Leadership Conference. I used the Rectangle tool to create triangles to create repetition and flow throughout the design. The pull out rulers on InDesign were my best friends during this project. There was a lot to align to give it that crisp look so the rulers came in handy to get everything aligned just right. After everything there still appeared something missing- contrast. To create even just a bit of contrast I created a black box and turned the word “Conference” white. This helped the word “conference” stand out and the flier look complete.
  3. Message: The message I want to get across with with this flier is professional, and minimalist. I want viewers to be attracted to the most important information and also feel powered.
  4. Audience: The audience I focused on is focus young college graduates seeking career opportunities they’ve always dreamed of and who are ready to make them a reality.
  5. Top Thing Learned: This project was exciting, first and foremost, I learned how to use InDesign. When it comes to design, I learned the importance of the FOCUS principles (Format, Outline, Contrast, Unify and Simplify), as well as the importance of receiving critiques from various sources. The improvements I was able to make thanks to the critiques I received made all this design and how grateful I am.
  6. Title Font Name & Category: Bebas Neue; Sans Serif
  7. Copy Font Name & Category: Josefin Slab; Slab Serif
  8. Links to images used in this project: Image: Logo: