1. Description: This flier is so a Graduate Leadership Conference, designed using InDesign. Read below for more details:
  2. Process (Programs, Tools, Skills, FOCUS principles): For the process of creating this flier I began by thinking about my audience and sketching possible designs. I then narrowed it down to one and used InDesign to create this simple yet appealing design for the Graduate Leadership Conference. I used the Rectangle tool to create triangles to create repetition and flow throughout the design. The pull out rulers on InDesign were my best friends during this project. There was a lot to align to give it that crisp look so the rulers came in handy to get everything aligned just right. After everything there still appeared something missing- contrast. To create even just a bit of contrast I created a black box and turned the word “Conference” white. This helped the word “conference” stand out and the flier look complete.
  3. Message: The message I want to get across with with this flier is professional, and minimalist. I want viewers to be attracted to the most important information and also feel powered.
  4. Audience: The audience I focused on is focus young college graduates seeking career opportunities they’ve always dreamed of and who are ready to make them a reality.
  5. Top Thing Learned: This project was exciting, first and foremost, I learned how to use InDesign. When it comes to design, I learned the importance of the FOCUS principles (Format, Outline, Contrast, Unify and Simplify), as well as the importance of receiving critiques from various sources. The improvements I was able to make thanks to the critiques I received made all this design and how grateful I am.
  6. Title Font Name & Category: Bebas Neue; Sans Serif
  7. Copy Font Name & Category: Josefin Slab; Slab Serif
  8. Links to images used in this project: Image: Logo:

3 thoughts on “Project 1 Flier

  1. I really like the layout to your flier, it has a nice flow. The flier doesn’t look so straight but a little more modern which I think is appealing to the audience that you are focusing on. I also enjoyed the repetition of the triangles throughout the flier it really completed it. I think overall your flier was great and that it had a nice presentation to the audience you were focusing on.


  2. Kimberly! I really enjoyed your flier. Personally, I really liked the shapes you used. The small triangles were very simple, yet they filled the white space and gave off a very finished touch. I also liked your repetition with the triangles it created a nice sense of flow for me. Lastly, it your title I like how you made the word, “conference” it’s very eye catching, and gives viewers insight of the purpose and message of this flier. Oh, also be sure to check out Bretts blog @, its great! 🙂


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s