- Description: This AD is for a half marathon to raise funds for a charity that helps disadvantaged woman have better futures.
- Process (Programs, Tools, Skills, FOCUS principles): The program used to complete this project was Microsoft Word. A woman running comes from an AD in a magazine. I scanned the image and removed the background and added a background of my own using the triangle tool to add several triangles in different colors. The words were added using test boxes and the lines using the line tool. The Focus principles I focused on the most were repetition and contrast of color with the different colored contrasting triangles in the background.
- Message: The message I want to get across is that women can be strong too. This run will be empowering not only to the woman the fund will benefit but also to the men and woman participating in the half marathon.
- Audience: My audience are all the active/athletic people that live in the Maryland, Virginia and DC area. With DC being central to so much activity there are many young adults between the ages of 18-35. I considered them in creating this ad, I was aiming for something appealing, crisp and bold.
- Color scheme and color names: The color scheme I chose was Analogous, using different shades of teal, blue and indigo.
- Top Thing Learned: The top thing I learned in this project was how to use a scanned photograph to create something new. I can see that proving useful in the future. I also learned how to remove a background using Word and most importantly learned that you don’t need a fancy computer program to make a professional looking design.
- Title Font Name & Category: The font name for my title is called Blackout and the category is decorative.
- Copy Font Name & Category: The font name for my body copy is Oswald which is a sans serif.
- Scanned images used, sources, original sizes, location of scanner used: The image used was an AD for New Balance in Runner’s World magazine, it’s original size was 8 1/2 by 11 with a 300 ppi and the location I scanned it in was the David O’Mckay library on the BYU-I campus.