I co-created and ran a student shop on my college campus Winter 2017. One of my first orders of business while being the Chief Marketing Officer was to come out with eye catching ads.
My goal was to for them to be minimalistic, trendy, and fun. The first three posters went on your typical college bulletin boards along with dozens of other posters and these really stood out. They stood out because they were minimalistic and bright! The last poster was an oversized poster placed on a few sidewalks across campus.
I worked with a student photographer and designer to create this ad campaign- it was a huge success!