The Sock Shop Ad Campaign

I co-created and ran a student shop on my college campus Winter 2017. One of my first orders of business while being the Chief Marketing Officer was to come out with eye catching ads.

My goal was to for them to be minimalistic, trendy, and fun. The first three posters went on your typical college bulletin boards along with dozens of other posters and these really stood out. They stood out because they were minimalistic and bright! The last poster was an oversized poster placed on a few sidewalks across campus.

I worked with a student photographer and designer to create this ad campaign- it was a huge success!

Kimberly Amparo_Poster 3

Kimberly Amparo_Poster 2

Kimberly Amparo_ Poster 1

Kimberly Amparo_LawnSignstshirt




Project 3 Project Design

P3-Kimberly Amparo

  1. Description: This is a design for a website for a cosmetic line named Goldens that specializes in customizing makeup palettes.
  2. Process (Programs, Tools, Skills, FOCUS principles): I used Photoshop for this design, I used the rectangle tool and used a gradient up. Then used the shape- banner tool for the orange banners. I used the color replacement brush to make her eyes more blue and the color replacement brush and color recognition with the orange from the banners to make her lips have a tint of orange. For her face I used the clone stamp to get rid of some stray eyebrows and the sharpen tool for her eyes and hair.
  3. Message: I wanted the message of this to be just be simple, pretty, and fun cosmetics that people can feel good about.
  4. Audience: My audience is young adult women between the ages of 16-31 that enjoy makeup and self expression.
  5. Top Thing Learned: I learned lots about photoshop! I’m no expert but I know a lot more than I used to.
  6. Color scheme and color names: My color scheme is complementary with blue and orange.
  7. Title Font Name & Category: My title font is Guld Script which is a decorative font.
  8. Copy Font Name & Category: My copy font is Open Sans Light which is a sans serif.
  9. Thumbnail of original, unedited image inserted: IMG_1607
  10. Date and location you took the photo(s): I took the photograph in Erica’s bedroom on Wednesday, February 3, 2016.